Imagine being in a new country, new sales center, first week as the outside sales person when a large-potential customer calls because the contractor you use for delivery called him... to say they cannot deliver until Monday (they received the product too late). This big retailer was willing to give you a try but needs some of the product on the weekend and you know...if you blow the first order, yikes! Negib called the delivery company, talked them into keeping a driver late then (after calling the retailer) went and helped load the truck, led them to the customer then worked till 9 PM on Friday night to help unload the truck. The response from the customer? Wow, you have earned my loyalty because none of my current suppliers would have gone to this length to serve me. Potential? About a half-million bucks the first year! The purest description of "extraordinary service" I have seen.
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