3 part strategy

Van had been working for years to capture a competitor's pool contractor account located in a community three hours away. A three-pronged strategy got the account... ...1) guaranteed correct/complete deliver or same-day/night fix by sales person...2) updated website and links for customer utilizing Van's company's marketing department...3) a life-time transferable, consumer limited warranty on the product kit written and agreed to by the manufacturer (a huge sales benefit for the contractor. How creative can you be...can you work with manufacturers to create unique, differentiation that can help your customers sell more?

4 days ago