Government getting involved can actually help???

It doesn't happen often but sometimes government intervention (or a new law) can offer opportunity for growth. Ken and Mike's distribution branch found new business as a result of...the new Virginia Graham Baker Act. This act required change in how new pools and spas were built and required retroactive work on existing ones over a period of time. Because this type of new law often lacks clarity and sometimes even components to fulfill the requirements of the law there is a huge "scare-factor" for construction and service companies. Ken and Mike's solution was to contact industry experts and engage them in teaching a series of classes at the branch. The result was a huge change in industry attitude as customers understood and became comfortable with the new rules. The branch also recognized dramatic growth (over $250,000 the first season alone) as new products were added to the mix and new customers began buying existing products to show their appreciation for the education. Are there new requirements that are "scaring" your customers? Is there something you can do to educate them and make them more comfortable? You will be rewarded!