Creative Sales Stories in Distribution

Creativity is often the solution to sales challenges for distributors. As the sales trainer for POOLCORP, an international distributor of swimming pool and related equipment (240 locations in North America and Europe) I have the opportunity of reviewing, presenting and helping to judge a creativity competition every year.  I have close to two hundred entries catalogued and plan to use this blog to share those stories.  I will try to make them generic so that the concepts fit and distribution business.  Success in distribution sales is all about long-term relationships and knowing what our customer's goals and dreams are.  These stories are great examples of doing it right!