A new law can be a good thing?

A federal government safety act requiring new installation techniques and upadating of existing facilities scared an entire industry but Jeff turned it into a huge sales gain. He focused on educating his contractor-customers with a six-week series of seminars. 25-30 contractors attended each of these manufacturer-sponsored seminars and the result was an increase in sales center volume of more than $500,000 at very good margins. Helping to educate customers and make them comfortable with current requirements resulted in a lack of customer concern regarding price but a huge gain in loyalty. Are there new laws or acts (like ADA) that offer opportunity for you?