cell phone camera for quick solution

James is a delivery driver in California who helped his sales center to convert a customer from being "just satisfied" to being "loyal". This was a customer who had been on board for a couple of years, a relatively large swimming pool service company. James' Branch Manager, Brian, as well as their outside sales person, considered this dealer to be secure and buying everything possible from their distribution center. They considered the relationship to be very strong. However, while James was in the process of making his normal weekly delivery he noticed (sitting in the side yard) a pallet of chlorine tabs in large containers. He knew it had just been delivered and he recognized it as a competitor's products. Using his cell phone he snapped a photo and sent it back to the Sales Center Manager with a short note. The manager immediately called the customer and asked about the situation. The customer indicated that it was a very low-priced offer in unusually large containers from a competitor and he assumed that James' branch would not be able to compete. Brian's response,"Au contraire mon fraire" ("wait a sec bro, you be wrong") we have a similar sized container and can absolutely match that price. The bottom line...the customer called the competitor, who came back and picked up the newly delivered product and James made a second delivery to that customer, that evening, and this time with a pallet of their own brand of chemicals.